Effective Date: 15 July 2025
Last Updated: 15 July 2025
1. Introduction
AKCEL Group (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you use our website and services.
We comply with the applicable data protection regulations, including the UK General Data Protection Regulation (UK GDPR), the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, and other relevant legislation.
2. Information We Collect
We may collect and process the following categories of personal data:
- Identity Data: name, company, job title
- Contact Data: email address, phone number
- Technical Data: IP address, browser type, time zone setting, location, operating system
- Usage Data: how you use our website, interaction history
- Marketing Preferences: your communication preferences
We collect this information when:
- You fill out a contact or subscription form
- You browse our website
- You communicate with us via email or phone
3. Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: when you subscribe to marketing communications
- Contract: when processing is necessary for fulfilling agreements
- Legal obligation: where required by applicable law
- Legitimate interest: for improving our services and ensuring security
4. How We Use Your Information
- Respond to your enquiries
- Provide our services
- Improve website performance
- Send relevant updates and marketing (where consent is provided)
- Comply with legal obligations
5. Data Sharing and International Transfers
We do not sell your personal data. We may share it with:
- Our internal departments
- Trusted third-party service providers (e.g., web analytics, hosting)
- Legal authorities where required
Where data is transferred outside the UK or UAE, we ensure adequate safeguards such as Standard Contractual Clauses or data processing agreements are in place.
6. Data Retention
We retain your data only as long as necessary:
- For the purposes it was collected
- To comply with legal obligations
- To resolve disputes and enforce agreements
7. Your Rights
Depending on your jurisdiction (UK or UAE), you have the right to:
- Access your data
- Rectify inaccurate data
- Erase your data
- Restrict processing
- Object to processing
- Withdraw consent at any time
- Lodge a complaint with the relevant supervisory authority
To exercise your rights, please contact us at: privacy@akcelgroup.com
8. Data Security
We use appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or loss.
9. Children’s Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal data from children.
10. Changes to This Policy
We may update this policy occasionally. Any changes will be posted on this page with a revised “Last Updated” date.
11. Contact Us
If you have any questions or concerns regarding this policy or how we handle your personal data, contact us at:
📧 privacy@akcelgroup.com